Thursday 18 June 2015

Funding and Ownership concepts



Ownership concepts

· Public service broadcasting

These are TV programmes that are broadcasted for the public benefit rather than for purely commercial purpose. Examples of this would be local news coverage, art programmes and religious broadcasts

· Commercial broadcasting

This is the broadcasting of television and radio programs by the privately owned corporate media. The first channel of this kind in the UK was ITV, popularly referred to as channel 3 as this was its first station. ITV was started in 1955 under their longer name, "Independent Television" Which was then turned into the now well known name of ITV.



· Corporate and private ownership

This is to be able to provide communications as a public service and addressing the audience as the citizens that they are rather than consumers to the products. This service is usually not owned by the government but has been privately own, an example of this would be a television broadcasting company, Sky who are also a global company and are used in many different location.


· Global companies

Global companies are companies that operates in at least more than one country at a time, making trade all around the world. the benefit for companies choosing to do this is that it is able to stimulate growth and help to stabilise the market fluctuation. An example of this would be the television channel Disney, they started off as movie entertainment in 1981, the US television in 1983, then in 1995 it then started to air in Taiwan, and then later on that year for it to start air within the UK.



· Vertical integration

The vertical integration is when companies shares or owns each part of the production and the distribution process. An example here could be the Warner Bros Entertainment, this is be because they are a fully integrated and broad based entertainment company that owns many film studios and the means to distribute the films as well as some of the cinemas that they are shown within.



· Horizontal integration

A horizontal integration is when an organisation develops by buying up competitors in the same market section. An example here would be the BBC television programme called Dragons Den. This programme is abouts when different firms that are within the same industry, who are all at the same stage of the production cycle, who then come together by merging.



Funding types

· The licence fee

The licence fee is one way of being able to fund television companies, and is now widely used through Europe. All members of the UK who own a television must then pay towards the licence fee in order to watch the television, but does not actually include BBC CatchUp service. Even if they are not planning to watch any BBC channels they will still have to pay for the licence. Within the UK it is only the BBC that get the money from this licence fee, but this is to enable that the public gets good television.



· Subscription

Subscription for the television is a pay TV that broadcasts programs directly over the air to the customer provided with the special receiver. At the moment this is some really hot competition for companies. An example of this would be Virgin media with their big easy bundle that includes ...






· One-off payment to own product

This is just the same as when you would buy any other type of item, you pay for it there and then and then the item is all yours. An example of relating this to media would be the UK's Freeview box. This is able of allow the user to watch many different channels, kept up to date with most digital television all just from the one off payment. With this there is never any fees that need to be kept up with payments or ongoing subscriptions, but the television licence still needs to be paid.



· Sponsorship

A sponsorship is usually something that is there to support an event, or organisation or company financially through products or/and services. On the television they are normally marked as adverts but as shown on for specific programmes, they are shown before and after each interval of this specific programme. An example here could be Britain's got talent who are sponsored by Morrison. This will benefit both as the company can gain advertisements of their product creating a bigger brand image and name, and the channel will then gain funds from the sponsor.



· Advertising

Advertising is mainly used on radio and television, but can be a few others. These are in place to sort of sponsor in the way that the advert is able to promote brand awareness in order to gain and increase with new customers. An example of this would be the confused.com advert that plays in-between different television shows on a variety of channels. The advantage of this advert in particular is that it is almost everywhere, however it can become annoying for the audience if it isn't conveyed in the correct way.



· Product placement

Product placement within television and movies are able to show the audience the products that have been places conspicuously within each scene. This is when a company pays the studio company to place certain products in movies or shows, in order to promote awareness of the item. An example of this would be in the 007 James Bond movie Skyfall, with all of the different placements that the coca cola drink had been placed.



· Private capital

The private capital is when the a much large company provides the funding to the smaller and other new starting up companies in order to help them grow. The money would be exchanged via business to business, and not taken from a loan from any banks or the government.

· Crowdfunding 
Crowdfunding is as it sounds, from the public. This has now started to become the most popular way of gaining money from a production when loans aren't able to be grabbed. With this you are able to gain vast amounts of money from many people you will maybe never have met before. An example here would be the online Crowdcube platform, this is where smaller companies will come to pitch their ideas over the webs to try and gain people's attention to help them raise money.



· Development funds

Development funds are manufacturer or brand provider funds that advertise, distribute or even re-sell in order to be able to generate awareness of a certain brand or product. An example here could be the company called Wellcome, who specialise in the support and development of TV, Radio, Games or Film projects that engage biomedical science. They are a non-profit company and investment fund that provides a low-cost way of financing that help get things going.



Bibliography

1. http://media.edusites.co.uk/article/vertical-horizontal-integration/
2. www.google.com
3. www.wiki.com
4. http://www.uswitch.com/tv/packages/?gclid=COv4lr6ZmsYCFa3MtAodgGoANQ
5. https://www.crowdcube.com/
6. https://www.ehow.com/
7. http://www.wellcome.ac.uk/funding/public-engagement/funding-schemes/broadcast-games-and-film-awards/development-awards/index.htm
8. http://i.telegraph.co.uk/multimedia/archive/02846/tv_2846315b.jpg
9. google inages

Wednesday 3 June 2015

Letter of complaint



To whom it may concern,



I recently see this application form for a position on your team with for Apprentice digital video production producer. The job role that you have included isn't very clear on what we would be doing. There is more clarification needed, such as the hours, wage and role. The information you have here regarding this is unclear and only shows what the we should be able to manage. Confidentiality clauses say that you must not give other people or companies private information about your employer's activities. However this contact that is going to be given will be a little harder not to talk about. "If successful, you must not apply for other positions", this would prove to be unfair to the worker with them working exclusively to the business on only 10 hours with rather little pay for wages. Furthermore you are religiously discriminating, as you should not get to choose the religion of someone who works for you.

Employment Legislation

You should take into consideration about The Equality Act, this protects individuals from various forms of discrimination relating to disability, age gender and many other things. This is here so that individuals aren't treated less favourably than another people because of their disability, age of gender. The type of person that you have mentioned that you are looking for is of either gender but having to be aged lower than 30. Employment should be based on equal opportunities and the right to be treated without discrimination, especially on the grounds of someone's sex, race, or age.

The employees rights of working in this business are the same as any other, and with the list of task they will have to be able to manage fully on only 10hours also of work. This would raise issues into the health and safety legislation, with high levels of stress that can severally cause damage to people health.

Ethical Issues

The representation of the video that you have requested for us to make raises a few issues. This type of documentary will end up portraying the wrong message to the viewer. The documentary would be based on stereotypes with female victims and male offenders, when this happens the other way around just as much. If the documentary was to be created as asked, then the females would be portrayed that they are weak are are the easiest target to pick on, no matter their size and this only matters because they are female. Then on the other hand the men would be portrayed differently in the sense that they are all nasty and will always take advantage of any female that happens to pass. This will most defiantly be giving the wrong impression to the younger audience.

In the media this would portray the female to always being the victim, even if the role were reversed. Many people don't believe that females are the offenders and the males and the victims, it is still the same.

Broken policies and procedures are able to be avoided by the applicants by using other materials for getting a complimentary sound track rather than a popular music track that is needed for the video, otherwise there will be infringement to copyright issues.

Producing this type of documentary for your chosen audience will raise social concern. This is because this topic it totally obscene and is not suitable for the age range of children at high schools.

Legal Issues
Another reason for why the video should not be created is because it doesn't stand with the regulation and rules of Ofcom. As you have stated in the application letter, the video is to be shown to children at a high school, this already is aimed at people younger than the age of 18. However the topic that you have chosen for the age range is highly not suitable, and will easily harm and offend them. In for anyone who successful makes one of these videos will be violating these codes;

· 2.2 Factual programmes or items or portrayals of factual matters must not materially mislead the audience.

· 2.3 Must not offend the audience with; language, violence, sex, sexual violence, humiliation, distress, violation of human dignity or discriminatory treatment.

· 2.4 Programmes must not include material that are glamorising violence, danger or seriously antisocial behaviour. This is likely to encourage others to copy such behaviour.

The reasoning for all of these existing is because of The Broadcasting Act in 1990, which made everyone respect the use of using the television for advertising, filming and programming and so should your requested documentary.

The Obscene Publications Act 1959 is an Act of Parliament for the United Kingdom that significantly reformed the law related to obscenity and whether or not television broadcasting is suitable for the suggested ages they have given.

However I do firmly believe that this documentary that is to be created should not be seen by your suggested age group, as I believe that it would need a BBFC certification. I would at least age rate it at an 18. This is because of the graphic detail that the interviewees will be giving, it is too much detail and information for the younger aged generation.

Also the Intellectual Property Law includes music, literature, discoveries and inventions; words, phrases, symbols, and designs that have been created by an individual, as it is their work. However as you further state in your small print at the bottom of the application letter that you will re-compensate up to the "value of £20 for the production of the video", which of course will take more money than that, and then your company will then have the video taking away all of the rights of the applicant and keep it for the firm.



Yours sincerely,





Jade Medley

Tuesday 2 June 2015

Careers Handbook


Task 5

        Jade Medley
15 Nelson Road Central
Great Yarmouth
 Norfolk   NR30 2HZ
  Mobile: 07717654325 Home: 01493 852856

Profile
I am a friendly, trustworthy and hardworking individual who is always willing to learn new things. I can work as part of a team and I can work on my own initiative. The part time jobs that I have had have helped me to get through college.

Key Skills
         Creativity, able to generate independent ideas.
         Punctual and strong work ethic.
         Good communication skills both verbally and written.
         Good customer service.
         Organised - Able to successfully meet deadlines.
·         Computer literate - Adobe PhotoShop and Premier pro.


Qualifications
2012 – Current  East Norfolk Sixth Form College
                A -Level B - Photography
                A -Level D - Communication and Culture
2008 - 2012   Great Yarmouth VA High School
                GCSE B - English Literature, D & T: Textiles Technology.
                GCSE C - English Language, Maths, Science, Additional Science.

I have a Blog with various demonstrations of my work, a website that is a gallery for my photography work and a Facebook page that shows my images to my friends and family and others they know. With my Facebook page, I have managed to sell one of my images successfully.

Career History

Poundland                                                                    June 2014 – to date
I work on the shop floor and tills. Whilst on the shop floor I work through the delivery making sure the area is tidy and hazardous free, also helping customers locate products when required. When my colleagues are busy at the tills I go and assist them. At the end of the day I help get the store all ready for the next day’s work by tidying the shelves and sweeping throughout the store.

The Linen Line                                                             June 2014 – Aug 2014
I worked in a small shop helping to serve customers on the shop floor and till. I would be left to manage the shop while my colleagues where sorting through the delivery. Assist customers in finding what they required. Make orders for customers who found their items were not in stock.

Café – The Anchor café                                               April 2014 – June 2014
I worked in a local Café. I would take customer orders and hand it to the kitchen, I made hot and cold drinks using the different types of machines, I would also serve slush puppies and ice-cream from the machine and scoop. Once the food is ready I would take it to the customer. I was fully trained on the tills. Throughout the day I would wash and wipe up, clean down the tables and chairs, make sure the café was clean and tidy at all times.

Paper Delivery - Great Yarmouth                              June 2013 - to date
On a weekly basis I distribute the local free newspaper to just over 200 residential properties.

QD Stores - Gorleston                                                  Nov 2013 - Dec 2013
I worked as Christmas temp. My duties involved serving customers on the tills, maintaining a clean and tidy till area at all times. Tidying the store and making sure that everything was in the correct place so customers could find what they needed.

Hobbies
I enjoy going bowling and going to the cinema with friends and with my family, I have a keen interest in photography and am always keen to explore different cameras and processes. I also like to make my own animation using Photoshop and Premier Pro software. In my free time I go to different locations in order to capture various images of peaceful destinations. In addition to this I use some of my free time to watch movies, and when I do I am always analysing them and seeing how I might have done some of the production differently to the original one.

Reference
Available upon request.

Blog: http://jademedleyenbtec14.blogspot.co.uk/
Website: http://shermedley221.wix.com/jjsphotography?fb_ref=Default
Facebook Page:
 https://www.facebook.com/pages/JJs-Photography/630325613729173?sk=timeline

Monday 1 June 2015

Job Roles

1. Runner 

To be a runner is a junior role within the production company, they are to be general assistant, working under the direction of the producer and other production staff. These can be for both TV and film production.

Responsibilities that this type of role includes are;

· Making tea

· Transport of script and any sort of hire equipment

· Taking down messages

· Looking after any guests

· Making sure that everything is ready and in place for shoots

The types of skills and qualifications that are required to enter this type of career route are;

· Able to work calmly while under pressure

· Team working skills

· Excellent management and organisational skills

· Ability to think on your feet

· Physical stamina

· Excellent communication

This type of role pays £15,500 a year ranging from £6.50 to £8.80 an hour, with conditions that can be stressful. Runners work on a freelance basis and are then employees on full-time or even short-term contracts. Working hour depend because broadcasting is a 24hour operation and can often make the runners working six days a week during production. This could be working through nights, weekends and also public holidays.

2. Editor

The job of an editor is to have the responsibility for assembling the raw recorded material into a finished product that is suitable for broadcasting, for both film and TV. The material that could be included is camera footage, sound effects, special effects, dialogue and graphics. This post-production role will push your skills and determine the quality and the delivery of the final product.

The responsibilities that this type of role includes are;
Assembling all raw footage onto preparation for inputting into the computer
Digitally cutting the files to put together the sequence of the film and deciding what is usable

· Creating a 'rough cut' (or assembly edit) of the programme/film

· Reordering and tweaking the content to ensure the logical sequencing and smooth running of the film/video.

It is not required that to have a degree to be a film or video editor, but they need to be able to show commitment and a lot of determination to get into the industry. The types of skills and qualifications that are required to enter this type of career route are;

· Know the software's Avid or Final Cut Pro

· To have patience and concentration

· The ability to work under pressure and to deadlines

· Verbal and written communication skills

This type of role pays from £18,000 to £25,000 as a starting salary with conditions that can be stressful if deadlines are not met. It is also freelance basis, and you would be working on short-term contracts for post-production studios, television companies and corporate employers. Work placement would be permanent, with working hours will be around the standard office hours, but can possibly vary depending on the production.

3. Director

The job of a director is to have the responsibilities for the overall creative interpretation of a script, this is with taking all into account the budgetary and physical constraints for the production.

The responsibilities that this type of role consist of are;

· Adapting scripts when needed

· Translating and interpreting the script

· Organising rehearsals

· Attending production meetings with the set designers

· Holding auditions for the productions

· Helping to publicise the production by giving interviews and leading discussions

The types of skills and qualifications that are required to enter this type of career route are;

· Graduate degree in one of the following

- English literature, drama and theatre, languages, humanities

· Excellent negotiation and interpersonal skills

· Team working and time management skills

· Awareness and understanding of technical issues

· To solve problems creatively and practically

· Dedication and enthusiasm

This type of role pays a little over £903 per week. With conditions that can be highly stressful and frustrating, but at the same time can also be rather rewarding. The employment to this job role is usually on a freelance or fixed-term contract biased. The working hours will be similar to long working office hours.

4. Production manager

The production Manager role is to be involved with the planning, coordination and producing a television programme. This role is mainly associated with working within television rather than film. Each duties that this role holds with vary each time from production to production, however they consist of some of the same responsibilities.

The types of responsibilities that this role consists of are;

· Issuing the scripts

· Dealing with the travelling and accommodation bookings for the cast and crew

· Sorting paperwork and any enquiries

· Assisting with the actors and the crew

The types of skills and qualifications that this role requires are;

· To have sound administration and organisational skills

· Ability to cope with last minute changes

· Excellent communication and interpersonal skills

· To remain calm while under pressure with problem solving

This type of role pays around £14,000 to £16,000 for a starting out salary. The conditions of this type of role can be really demanding, unpredictable and can impact on your life style, with potential of a fair amount of travelling. It is a contracted work placement. The working hours can be irregular, long because of the travelling. Because of this work shifts can go through to the weekend, depending on the production.

5. Location manager

The role of a location manager is to make all of the practical arrangements for film, television or photographic shots that are taking place outside of the studio. Research, identify and organising access to appropriate sites is needed by the location managers as they are made in a wide range of places.

The types of responsibilities that this role requires are;

· Assessing the story boards to understand the location that is required

· Discuss the projects with the director

· Organising permission for access, with location authorities

· Research the location for any disruptions that may cause problems when recording

· Using more than two different sources for the research

The type of skills and qualifications that this role require are;

· Having excellent communication skills

· Ability to solve problems, and to think laterally

· Flexibility and stamina in order to work long hours while under pressure

· Health and safety regulations to be known

This type of roles pay varies widely, this is because it depending on the persons experience and the reputation within the industry to what the type of production is going on. The condition that come with this role is a lot of pressure, in order to get things done by a certain deadlines. It is also a full time temporary contracted work placement as the work is just as freelancers. The working hours for this role can be really long. This is because most of the time these are the people who arrive at the film location or set, first and are then the last to leave which can be long and unsocial.

6. DoP (Director of Photography)

The role of the director of photography is to be taking photographs with a motion picture camera. The decisions they make in order to take the photographs are all regarding lighting, film stock, shot selection, camera operation and other elements. Duties and responsibilities include the work they do before, during and after film production. this type of role is mostly worked alongside with film productions.

The responsibilities that is role require are:

· Making technical decisions related to the image

· Achieving artistic decisions

· Accuracy

· Knowledge of photography and media studies together

The types of skills and qualifications that the role requires are;

· Knowledge of camera equipment

· Industry experience

· Flexible to adapt ideas instantly

· Creative

· Have excellent communication skills

· Have an artistic vision in seeing things

This type of role pays can be allowing them to be earning anything up to and then higher than £48,700. The conditions are stressful at times, but mainly with the accuracy of the images that are to be taken. The work placement for this line of work is constant as it is one of the many major creative roles within the industry, with working hours that go straight through the week and sometimes to the weekend if more time is needed in order to be able to meet the deadlines.

7. Camera operator (studio or portable single)

The role of a camera operator is to be working with digital, electronic and film cameras and produces pictures for the directors. This is done by combining the use of complex technology with creative visual skills. This can be used for television but is mostly used within the producing of films.

The responsibilities of the camera operator are;

· Assembling and setting up the equipment prior to filming,

Tripods, monitors, lighting, cables, leads, headphones, cameras, microphones, etc.

· Advice offering to how the scene should be shot the best

· Planning each shot

· Finding solution to any technique problems efficiently

· Able to drive the crew, actors and various bit of equipment to and from the location.

The types of skills that are needed to be a camera operator are;

· Creativity

· Patience

· Attention to the detail

· Flexibility

· Teamwork

· Ability to work under pressure

· To be able to perform with the camera movements accurately

· To know how to frame and compose shots

· Having knowledge of the sound that needs to be going into the scene

This role often works on a freelance basis, with payments ranging between £210 to £510 working on a 10 day hour contract to make a programme or documentary. The type of conditions that come with this role is stress. This will be because of having to work to tight deadlines, and long waits between shots and repeating 'takes' to have the perfect shots. Woking hours for this are generally quiet long, from 12 to 14 hours a day.. This is also unpredictable and can include evening, weekends and maybe even night shoots.

8. Sound Recordist

The role of a sound recordist is to assemble, operate and to be able to maintain the technical equipment used to record, amplify, mix, enhance or reproduce sound.

The type of responsibly that this role takes on are:

· Recording the sound onto a digital audio tape or hard disk for the records

· Synchronising audio

· Re-recording audio

· Mixing the balance of speech , effects and music together

· Creating altering sound effects for the use of films

The types of qualifications and skills that this requires are;

· Knowledge of music and sound technology

· Sound engineering

· Media production

· Skills to record and edit in studio

· Working for equipment manufacturers

This type of role pays around £16,000 to £18,000 when in an established studio or television and radio studio. The conditions for the role can become stressful at times, s it can involve extensive travel and long periods away from home. It is also a short contracted work placement, for each of the productions that are going on at the time. The average working hours for the sound team is 10 hours, working to the tight deadlines to ensure that the creative process is not then interrupted by anything.

9. Sound assistant
The role of a sound assistant is to begin their career as a trainee of sound and then work there way up to the big sound specialist.

The responsibilities that this role holds are;

· Assist the sound recordist when needed

· Operate the boom and other smaller sound equipment

· Re-record dubbing mixer

· Help with sound effects

· Sound, dialogue and music editor

The skills and qualifications that are needed are;

· To have GCSE and/or A-Levels that have beneficial subjects to the job

· good sense of timing and swift reactions

· Excellent aural skills

· Attention to detail

This type of role pays £16,000 to start with. The conditions here are a lot less stressful than what the sound recordist would be going through. However it can still be stressful having to work to the deadlines efficiently. It is also a contracted work placement while the person is still in the training area. The working hours are still quiet long, being around 10 or more hours.

10. Producer

The role of a producer is to oversee each project from conception to completion and may also be involved within the marketing and distribution process of the completed item. They play an integral role within the television, film and video industries.

The responsibilities that this holds are;

· Fund raising

· Reading, researching ideas and finished scripts

· Commissioning writers

· Controlling the budget

· Holding regular meeting with the director to discuss the current affairs happening within the production

· Acting as a sounding board for the director

The skills and qualifications that are needed for this are;

· Confidence in own ability

· Strong communication and people skills

· creative

· leadership

· A strong head for figures

· Strong resource management skills

· Presentation and pitching skills

This type of role pays around £18,000 to £25,000. The conditions are going to be potentially stressful, as you will need to be highly motivated to succeed. The working hours are going to be long and irregular, with most of your time being spent offices or even meetings.

Bibliography

1. http://www.televisual.com/blog-detail/Who-earns-what-in-TV_bid-261.html
2. http://www.prospects.ac.uk/

Wednesday 13 May 2015

The nature and purposes of research in the creative media industries

Primary research/ Self – generated research

Primary research is new research that has been carried out in order to answer issues or questions. The different ways this can be carried out are with; questionnaires, surveys, group or individual interviews. This form of research is maybe one of the hardest as it’s hard to get the questions answered by the public; however it is the most up to date method. This is then able to make the project a lot more accurate to the target audience it is being aimed at and that it is going to have the correct content for the target audience.

In my project for my primary research I had created an online survey, which I then sent out via email to a few different recipients.

With the information that I had gathered back I was then able to correctly find out what other people would expect to find in a well-made photography documentary and whether my predicted target audience was what I was hoping for. I much prefer primary research over secondary research as this is able to give me more accurate answers, so I can get the little details correct and specific.


Secondary research

Secondary research is old research that has information that has been previously researched by other people. This has then been made available to the public towards their other research projects. Although this form of research is most likely the easiest, it may also be the most inaccurate; this would be because it isn’t always kept up to date.

In my project for my secondary research I search only at previously made photography documentaries. This helped as I was able to see what made a successful and unsuccessful documentary.

Embed video 1; https://www.youtube.com/watch?v=wrpZndUZ81A





Embed video 2; https://www.youtube.com/watch?v=tEy25SFjg7M




While watching these I was able to understand how to keep the viewers’ attention to the screen. This would be done with catchy or moving music, images or video footage that is kept moving and busy. I used the World Wide Web to help search for different results for the photography topic as well as using film archives.

Quantitative research

Quantitative research is the type of information has been based on a measurable process, within quantities. This is able to be done by looking at; programme ratings, readership circulation figures, hits on a website, box office figures and also sales of CDs and DVDs. For my quantitative research I had looked at some of the hits on the website these types of documentaries.



I was able to see the difference, if it was a reasonably well known photographer more people would stop to watch. However if the short documentary was made by someone who is more less known then the views would still be rather low.

I had also looked on the IMDb website, at the most popular genre documentaries. And as you can see that on this list in third place is a documentary about a photographer named Sebastiao. This documentary ‘The Salt of the Earth’ has a rating of 8.4 out of a possible 10 after being released in 2014. The box office opening weekend made the documentary $44,900 (USA). After I found this out I knew what I wanted to do the documentary on. Photography, all about myself and my passion for the art.

Qualitative research

Qualitative research is when the information that is being recorded is towards the descriptive side of things, and is then made slightly more difficult to measure. These can all be done with the use of; film reviews, fanzine websites, attitudes to media productions, responses to different news coverage, responses to advertising campaigns and various discussions that are on that one topic.






Looking at the same documentary on the IMDb website, for ‘The Salt of the Earth’ all of the reviews and many more there were all positive at how stunning and moving it was. And the reviews where from people who are all around the world, showing how well a good documentary can do once published.

Data gathering agencies

An example of this would be Broadcasters Audience Research Board (BARB); this is a company that will measure the audience viewing figures, and is now owned by the BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA. When I was looking on their website at the viewing figures ratings, the documentaries are already doing reasonably well with the position of third place.

After I had searched up the different types of media research agencies I had then found that there are many of them, and they are all different in their own way. They all take on new and different forms of research to help other non-profit and profit organisations.



Another example here would be the Radio Audience Research Ltd (RAJAR); this is the type of organisation is able to measure the radio audiences that are within the UK. They are also owned by both the BBC and the Radio Centre.

Audience and market research

For my audience and market research I had looked at the demographics, this is where my documentary would be able to appeal to the ages of people anywhere from 25 and upwards. I felt that this age range was a good choice to strive for as this age tends to appreciate photography more than what the younger generation of people do. It would also then appeal to both the males and females that could be working in any working profession.

The research that is done in the media industry is similar to what I have done, however it will be even more in depth. In the media they will have to toughly go through the target audience in order to find out what the correct content will be. This type of research can be really important as this will either make or break the production of the programme or film.  

Production research

My production research consisted of my pre-production paper work. This had consisted with the content, placement in media, finance, costs, technological resources, personnel and locations.

For my locations I had to make sure that I had the correct times and dates, to ensure that I was going to get the locations owner to allow me to film during these times. Because I was able to do this all correctly I was able to get all of the paper work for this done fast and efficiently so I was able to get on with the project.

I had then created a synopsis to cover briefly cover what the project documentary was going to be about, so that the audience are fully aware of what to expect.

The research that is done for this within the media industries for this is just the same as mine. Without the relevant information that is needed for this research the production would not be able to go ahead. The planning that is needed for any production, whether it is in the media or not, is highly critical. The media industries will make sure that they have gone over all of the paper work that is needed to make sure that the production is as smooth as possible.


Bibliography

1. http://www.imdb.com/genre/documentary
2. http://btecmediaen1.blogspot.co.uk/search/label/D.%20Assignment%203%3A%20Factual%20Programming
3. www.surveymonkey.com
4. https://www.youtube.com/?hl=en-GB&gl=GB
5. http://www.barb.co.uk/resources/barb-facts/faq
6. https://www.youtube.com/